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© Academic Review Of Consumer Behavior And Research, 2020
Hülya AKDEMİR CENGİZ
Asisst. Prof. Dr., Karabük University
How to Cite
THE PERCEPTION OF MULTI LEVEL MARKETING BY ITS MEMBERS IN TURKEY
Vol 1 No 1 (2020): ACADEMIC REVIEW OF CONSUMER BEHAVIOR AND RESEARCH
Submitted: Jan 20, 2020
Published: Jan 20, 2020
Multi Level Marketing (MLM), which is an alternative distribution channel for especially product selling firms, has some benefits to firms, sellers and consumers. In MLM which is a different selling method, firm becomes partners with person who sells its products. In the same time, seller can register a new member and receive a share from this new member. MLM system which is based on motivation and performance, with its untraditional structure and mechanism causes both excitement and suspicion for peoples who meet the system first. In this study, a fieldwork intended for member of BioBellinda firm is presented. BioBellinda is the firm that carries out MLM system in Turkey. The findings are evaluated about how members perceive MLM system.